SEO Case Study
Empowering Dr. Thanos Bezatis to
Dominate Organic Search Results
See how we achieved a 1949% increase in organic traffic for an ophthalmic and oculoplastic surgeon.
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Keyword Research
We pinpointed key phrases and terms to ensure alignment with the target audience’s search behaviors, both broadly and specifically.
Additionally, through a comprehensive competitor analysis, we identified further keyword opportunities and strategically leveraged them.
On-Site Optimization
During this phase, we meticulously optimized key web page components, such as meta tags, title links, and headings, and streamlined redundant content. Our main objectives were to enhance the site's organic visibility and create a more engaging user experience.
Content Plan
We strategically aligned keywords with optimized URLs to meet user needs effectively. We also created a comprehensive Content Plan, ensuring that each piece of content was designed with a clear objective -whether to educate, attract, or convert visitors for each eye condition and the ophthalmology services associated with it.
Technical Audit
We conducted a comprehensive examination of the website's backend to identify and resolve technical crawl issues.
Content Strategy
We crafted landing pages covering all key eye conditions and ophthalmology services to improve keyword visibility, user engagement, and brand awareness.
Additionally, we created content strategically with targeted links connecting eye conditions to relevant services.
Content Creation
We guided the client in creating SEO-optimized content aligned with our strategy through comprehensive briefs and ongoing support. Additionally, we ensured that all SEO elements integrated EEAT principles (Experience, Expertise, Authoritativeness, and Trustworthiness).
Off-page Strategy
We developed a link-building strategy to enhance brand visibility and prioritize key categories by securing high-quality backlinks from authoritative sites. Additionally, we acquired brand mentions on niche directory websites to strengthen the brand's online presence.
Blog Content
We eliminated duplicate content from the blog by incorporating its valuable information into the main website pages. We also optimized the blog posts for relevant keyword variations and used internal linking to enrich the main pages. Finally, we developed plans for further blog enhancements.
Internal Linking
We implemented a strategic internal linking approach across the website to improve URL indexing, increase average session duration, and enhance user experience through seamless content connections.
