The Need
The preservation of historical data is imperative for ensuring well informed decision-making regarding digital marketing strategies.
The forthcoming sunsetting of Google Universal Analytics poses a significant risk of losing valuable insights of past campaign performance, audience behavior, and other pivotal metrics that are vital to the development of a successful marketing strategy.
The Solution
Relevance's complete solution allows businesses to easily export their Universal Analytics data and store it safely in Google Cloud Platform's BigQuery. Our experts will be creating a Looker Studio report that closely emulates the Universal Analytics dashboard everyone is familiar with, thereby facilitating effortless visualization and analysis of your data. What will you gain? The preservation of all valuable historical data to ensure data-driven decisions based on historical insights, remaining unaffected of the shutdown of Google Universal Analytics.
Ready-made solution that needs no internal resources involvement
Data ownership and complete control over your historical data
Advanced visualization report simulating Universal Analytics interface.
Continued ability to make informed, data-driven decisions with preserved historical data.
Reduced risk of losing critical insights into past campaign performance and audience behavior
Cost-effective solution with no need for expensive internal resources or expertise
